“Own the Color” auction, benefitting DonorsChoose, takes place June 20-24 exclusively via SuperRare
DETROIT – The first mid-engine Corvette Z06 continues its promise of putting the world on notice with Chevrolet’s first entry into the Web3 space: a one-of-one 2023 Corvette Z06-inspired NFT artwork created by the artist xsullo. The upcoming “Own the Color” auction pairs the NFT with a custom-painted, real-life 2023 Corvette Z06 color-matched to the artwork. At the conclusion of the auction offered exclusively via SuperRare, the pioneering marketplace for unique curated NFT artworks, the winning bidder will be able to say they “Own the Color” — Minted Green, a reference to minting NFTs. The auction will be live to eligible bidders worldwide June 20-24 and those interested may only place bids in Ethereum.
All proceeds from the auction will benefit DonorsChoose. The organization’s mission is to make it easy for anyone to help a teacher in need and move us closer to a nation where students in every community have the tools and experiences they need for a great education. Full terms and conditions of the auction, including limitations, eligibility and how to win are available at Chevrolet.com/CorvetteZ06NFTterms.
“Corvette is a halo at Chevrolet. It’s the pinnacle of performance and staying cutting-edge means getting into new territories as a bit of a pioneer,” said Steve Majoros, vice president, Chevrolet Marketing. “This is our company’s first NFT. We see ‘Own the Color’ as an important stepping stone for Chevrolet into future digital initiatives for our customers.”
“Own the Color” means Chevrolet will not apply Minted Green to another production 2023 Corvette Z06. In addition to a digital certificate of ownership and authenticity for the art piece, the physical Corvette Z06, equipped with the Z07 performance package, carbon fiber wheels and a commemorative plaque, will carry the option code RFN. The signification will forever associate the car with this auction and it’s one-of-one status. Further, the VIN for this Corvette Z06 is inspired by binary code, the language of computers, as a further connection between the car and Web3.